To develop an effective SEO strategy, you have to consider the 3 SEO pillars on which it is based. These are SEO On Page, Link Building, and User Response. Without these pillars, web optimization would not be possible, and the company would not reach its goals.
The importance of developing SEO strategies in digital marketing lies in achieving the efficient positioning of a website or blog on the Internet. This platform allows a brand or company to consolidate organically in the digital environment. And so, you can increase the number of customers and potential users or achieve other specific goals you’ve set for yourself.
The primary SEO pillars
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So, to achieve the desired success in digital marketing, it needs to know in-depth what these SEO pillars mean. For that reason, we have developed this article to clarify and explain exactly what they are about and why they are so important in implementing an SEO strategy.
On-page SEO
First of all, “on-page SEO” refers to all the elements within a web page. This optimization’s primary goal is to communicate to Google what type of content the page provides, how it seeks to position itself, and with what keywords.
Among the most important elements of ON-Page SEO are the following:
Title
- It is located inside the <head> with the following tag: <title>.
- It is recommended that it not contain more than 10 words. Brevity and clarity are needed.
- Include references to the brand that works as a reinforcement. But you should avoid forcing this inclusion.
- You should avoid making spelling mistakes.
- As relevant, it is possible to mix keywords with the brand’s name in the “title.”
Meta Description
- The introductory text appears when Google displays a brand’s web page in search results.
- It must not be longer than 156 characters.
- It must be focused on the user to invite him to click the link.
- You should avoid making spelling mistakes.
- Include content that generates interest for the user, leading him to click on it.
- The label is as follows: meta name = “description” > meta content = “”>
URL
- The URL must indicate which product, content, or service is offered.
- It should include only alphanumeric content.
- It should be brief and clear.
- Include your keyword.
H1
- Navigate to the page.
- The primary keyword must be indicated.
- It must be unique across the entire page.
- It is the visible title of the content.
H2 and H3 are subheadings.
- Look over the page’s main themes.
- You can include several of them.
- It must include the keyword or its synonyms.
- It helps to visually sort the page.
Read More: The Best Tips for Showcasing Your Photos
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- If duplicate or poor quality content within the page, it should be deleted immediately, as Google could penalize the website.
- The tag that should be used to avoid the above is as follows: meta name = “robots”; content = “no index, follow”;
- On the contrary, if the company wants to spread the content, the label is the same but without an “index.”
- The contents of quality articles with more than 1000 words are more likely to be positioned in search engines.
Internal links
- The most popular way to place internal links on a web page is by developing the top or side menus.
Link Building
Secondly, there is the Link building. This consists of obtaining quality external links that enhance the reputation and authority of a brand’s website. Below, we will show some factors that every brand should take into account for the execution of this pillar:
Anchors
- Anchor texts are another term for anchor text. They are the visible texts of the link.
- They should be as varied as possible. In this way, a varied number of words will generate a greater reach.
- The goal is to combine the “anchor” with the keywords. This way, the texts can be more natural for organic traffic.
IP, Network, and Origin
- It is recommended that the origins of the links be varied. This will avoid having many links from the same IP and network.
- You should check that these links are quality and not broken.
Thematic
- It is advisable to get links with a similar theme to provide greater naturalness and contextualization to the content.
- That way, Google is prevented from penalizing the website.
Also, you can visit the related article “Implement Link Building in your SEO Strategy.”
User Response
Finally, the user’s response is one of the most important SEO pillars in developing a web page. This pillar is key to achieving success in achieving organic traffic objectives. In this way, a brand will get users to choose their content, stay on their page, and come back another time.
For these goals to materialize, the following SEO factors must be considered:
CTR
- They are the last clicks to content links on a web page.
- If a user stays less than 30 seconds on a brand’s page, their web positioning will be harmed.
Brand prestige
- This is all down to the user’s response and the CTR of the page.
- That is to say, the higher the CTR, the greater the brand’s prestige.
Permanence
- It means the average user is interacting with a brand’s website.
Bounce rate
- It is the opposite of permanence since it represents the number of users who enter a page, but it does not stay long.
Return
- Google will reward you by improving the positioning of the pages that obtain the best return on traffic.
Finally, consider the SEO pillars.
It is important to take into account these three SEO pillars. Understanding them is not complicated, but ignoring them would imply that a brand would not have the possibility of succeeding. Also, it is of the utmost importance to follow an order so that the proposed objectives are easier to meet.
