To develop our brand in the market, it is essential to carry out a thorough analysis of the objectives, which allows us to determine if the SEO Web Positioning strategy is the most appropriate. For this, some tools make known the current panorama, and, consequently, we can execute a more appropriate strategy and optimize the resources desired by the company.
Likewise, for a brand to achieve visibility in the digital world, it is necessary that have concise, coherent, but above all, measurable objectives. Thus, once implemented on the website, they can have the ability to know the context in which the brand is and what its current SEO web positioning is. So, to get the most out of your resources, you need to spend a lot of time and money on the analysis and monitoring of results. This way, you can do something in the future that helps your brand meet its goals.
There are many SEO analysis tools with which the objectives could be achieved. However, not all have excellent reliability, and others are unclear for further analysis. In this article, we will mention some that have been proven, and it can be attested that they offer a good source of information. In addition, they are relevant and free tools that could help the SEO professional a lot.
1. Google AdWords keyword planner
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The Google AdWords Word Planner Tool is a free platform that allows you to find ideas for keywords and perform efficient SEO for your brand. In addition, it provides information about the search history of these words and lets you know the potential performance they could have on the web if you decide to use them.
2. Google Trend for Websites
This platform provides specific information about any action that the user has performed at a certain time. It shows the number of times a single user has interacted with the brand’s website. In addition, it tells us which additional pages the user has visited.
On the other hand, the platform not only informs us about the geographical location from which users have interacted with the website but also can compare the web pages that the administrator owns and provides results that help him make decisions to generate a better web positioning.
3. Woorank
This tool is characterized by making a detailed report of the development of the user’s website; rather, it recommends what this should do to improve its strategy and not lose the position it currently has in the market.
4. Linkody
It is an SEO tool whose main function is to check that the backlinks of a web portal work correctly; otherwise, it will send an alert reporting the problems. It also gives you the number of clicks that were given to these to check their efficiency.
5. Alexa
Since 1996, this platform has been characterized by providing detailed consumer information. An example of this is the ranking in which our website is located worldwide and locally, the estimated percentage of users who have interacted with our page, and the level of reputation of the brand on the network.
Like Google Trends for Websites, this platform also provides accurate information about the web traffic that a page obtains, the sum of the total number of visits of all the web pages that an administrator has, the region from which they have entered to see the website, demographic data, etc.
6. Moz
In this case, Moz is a search engine optimization (SEO) tool that allows you to test before choosing an analysis platform to check if it is the right one for what the brand is looking for
Like the previous ones, this tool gives you statistics such as web traffic, the amount of time a user stays on the portal, and the comparison between websites and the different market segments it has.
Conclusion
Remember that different tools can measure any SEO strategy that you elaborate to achieve the desired web positioning. However, it is good to know and research about them to know more accurately which is the most suitable for the brand and how it can help us achieve our goals.
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