Nowadays, content creation has become a trend among all digital marketing companies. Regardless of the field in which you are, applying content marketing to create quality content should be one of your main strategies to generate traffic to your website and become an opinion leader in the industry in which you are
Web positioning via SEO
Contents
Probably the biggest benefit that having a content strategy gives you is the help with your SEO web positioning. Having a blog that is constantly updated with relevant information is perhaps the best strategy you can have since it helps you relate the content to your website and creates new pages within your website. In addition, it allows you to get links to your site if your content is of quality. Keep in mind that the information you write should not be generic but provide relevant information, high quality, easy to read, and educational.
Opinion Leader
If you maintain a quality content strategy, the users who follow you and your customers will soon find your articles. If the content is good, you’ll start to be engaged as an opinion leader within your industry, improving your brand perception and inspiring trust within the minds of consumers. Also, you will differentiate yourself from other companies in the field, which will give you a competitive advantage over them. Whenever you write something, keep in mind that it could help your client solve their needs.
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Scope
If you have quality content, you can inspire your readers to share the useful information you are giving, generating a greater reach for your brand among more people interested in your products or services. Another way to reach new audiences is through search engine optimization, which will allow the person who is having a problem to solve it by easily finding the article on your blog.
Conversion
Every company that practices digital marketing has its main purpose of increasing its business sales. Content marketing has the advantage of attracting new individuals who previously did not know about the brand. While the content doesn’t generate sales directly, it gives the company new opportunities to generate moments when users can arrive and eventually buy. An effective way to sell through content is to give the user an incentive to leave their contact information with the company. This incentive can be something free, such as an eBook or information about the area it is located. This information can be used to later sell the products or services of the company to this user.
Examples of companies that use content marketing
Colgate
The dental health company has created videos, guides, and hundreds of articles related to dental health.
Coca-Cola
The symbol of carbonated beverages has chosen content marketing as the heart of its marketing strategy for 2020.
P&G’s
We have a line of pet products and have created a community to create interactive content mostly related to pets.
Kraft
Kraft provides information on everything relevant to food, including sharing recipes and more. They have been practising content marketing since before their competitors had websites.
Conclusion
Content marketing is undeniably a part of the future of digital marketing, as evidenced by the numerous benefits we’ve just discussed. However, there is more and more competition, so it is very important to start as soon as possible. In addition, we must be consistent and creative to see good results that favour our company.
