According to the study, every Internet user searches for something on Google and other search engines at least 3-4 times a day. This means that for the success of any business, it is important to create a website and make sure that it shows up on the top lines of search engines for relevant queries. And for this, you need SEO promotion. SEO site optimization is a set of actions that helps to bring a page to the top 10 search results in Google and Yandex. And this brings more traffic, improves conversion and ultimately increases the profit of your business. SEO is a tool without which it is impossible to beat the competition and succeed online. We will tell you why you need a site’s search engine optimization and how to bring a page to the top of Google and Yandex using effective tools.
What is SEO?
Contents
- What is SEO?
- What’s the difference between SEO and SEM?
- Why is SEO important for business?
- How do search engines work?
- How much does high-quality SEO optimization cost?
- What is Regional SEO?
- How do you get people to find you on Google?
- How to improve SEO?
- Internal SEO
- External SEO
- What are keywords?
- How do you find the right keywords for your website?
- How to Optimize Text for SEO? What is quality content?
- Do images have an SEO impact?
- How does user experience compare to SEO?
- How many keywords should you add to each blog post?
- Is there an ideal article length?
- How often should you publish blog articles?
- Does domain name matter for SEO promotion?
- What are heading tags? Why do I need them?
- What does redirect mean?
- How long does it take to appear in search results?
- How can organic traffic be measured?
SEO optimization (there is also a variant of SEO site optimization) – these are the actions that will make it easier for your audience to find you. SEO optimization includes adding SEO titles and descriptions to site pages, adding alt text (alternative text in place of images), getting backlinks to the site, blogging, and much more.
What’s the difference between SEO and SEM?
Both SEO and SEM (Search Engine Marketing) are all about improving your site’s ranking in search engine results. However, SEM includes paid site promotion tactics, while SEO is a completely free strategy.
Why is SEO important for business?
We turn to Google or Yandex for any information – when we find out the weather, look for the address of the nearest pizzeria, or choose a t-shirt store. This means that SEO traffic can bring many already interested visitors to your site. Search engine optimization of sites increases your competitiveness. For example, you opened an online skate shop in Samara and optimized the site for the necessary keywords. Now, every time a client searches in Google or Yandex for “buy skate Samara,” he will be shown your site. The higher a site is in the search results, the more likely a customer will click on it and not on a competitor’s page.
How do search engines work?
To crawl data on websites, index them, and show the necessary pages, search engines employ a variety of algorithms.
- In the first step, the process of scanning or reading the site code is referred to as “crawling.”
- The pages that have been scanned are then saved in a large database in the second stage. This is referred to as “indexing.”
- The final stage comes when someone enters a query into the search box. The search engine accesses the same database and shows those pages that it considers most relevant in the results.
How much does high-quality SEO optimization cost?
Search engine optimization of sites does not require financial investments. If you are ready to invest your time and study all the available information, you can fully optimize your site yourself.
What is Regional SEO?
Regional SEO is the implementation of a series of actions, thanks to which you appear in the search results in a specific region. An example is when someone is looking for “shoe repair in Kemerovo” and finds your workshop. Region-specific SEO is a great way to find leads from the same area as yours.
One of the best solutions is registering with online directories (like Google My Business ). This will start showing up on Google Maps and thereby increase your chances of getting into the top 3 results (which are shown just below the geographic map).
How do you get people to find you on Google?
If you want to improve SEO for your site, you need to make sure your site is crawlable and indexable. To do this, follow these steps:
Check your site through Google Search Console. Google Search Console (formerly Google Webmaster Tools) is a free online website ranking service. GSC site evaluation is the best SEO promotion you can do. This will signal to the Google search engine that you are the site owner. In addition, Google Search Console provides a wealth of valuable information about a site, such as the number of views from search results, the number of clicks to the site from Google, and the site’s ranking for keywords.
Submit your sitemap. In short, a map is a kind of site plan. It shows how the different pages on the site relate to each other. It is useful to send a sitemap to search engines to make it easier and faster for their robots to crawl the site code. This will dramatically improve your overall SEO performance. Learn more about how to add a sitemap to Google here.
Check it out in practice. To get an estimate of a site’s indexing level, enter ‘site: yourwebsitemame.com’ into the Google search box and see how the system returns. If the result is the pages of your site, then everything is in order, and your site is indexed normally. Don’t panic if you don’t see these results right away: the indexing process takes some time.
Important: if you are a cloud retouch user and have your domain, you do not need to follow the first two steps – you need to use the SEO wizard to ensure easy indexing. Just click on the Get Indexed button and wait.
Remember! Indexing is not synonymous with optimization. A site can be indexed on Google and still not reach the first pages of search results. This is where search engine optimization (SEO) comes to the rescue.
How to improve SEO?
SEO is a process that requires planning and curiosity. It would be best if you recognized that every piece of your site – from content to design – can have a huge impact on your ranking in search results. There are approximately 200 signals in the Google algorithm that assist shape the ranking of a site. Here are the main internal and external factors that affect optimization:
Internal SEO
Content
Is your content excellent quality? Is it well written? Have you found the right keywords? Is it easy to read from mobile devices? These elements have a big impact on how search engine crawlers read your text and rank pages. This is why, in case you genuinely want to increase your ranks, it is vital to work on content. Links in the text also play an extremely important role from the point of view of search engines – make sure to include at least a few in every text you write.
- Design
Make sure the page is easy to read, the text is a paragraph and bullet-proof, the images are optimized and don’t overlap. Well-designed sites are more likely to be in the top 10 of Google and Yandex.
- Technical search engine optimization
This considers the crawlability of site data, page search engine optimization, and other technical aspects. This includes optimizing meta titles and descriptions, structuring site pages with titles, site security, and more.
External SEO
One of the most important external metrics for Google is the number of backlinks that lead to your website. Backlinks links to external sites on your own (or any internal page). They are an important part of your search engine optimization strategy. The more links you can get, the more reliable and authoritative your site will be in terms of Google.
Of course, getting such links is not an easy task. Here it would be best if you established connections with other bloggers, sites and online magazines who write on the same topic as yours, lead joint projects and agree that they will mention you in their publications.
Remember how important it is to always adhere to the guidelines set by Google and not engage in link exchange schemes, which are considered unacceptable SEO practices. Learn more about Google’s policies here. To legally increase the number of external links:
- Publish links to website pages on social networks
- Become an active member of communities like Reddit and promote your site there
- Start a blog and publish articles on topics related to your business.
What are keywords?
Keywords – a short phrase consisting of two to five words that potential customers are driven into the search engine when looking for you or similar to your business. It is vitally important for you to select or add the correct words from the site’s content, as they help Google robots better understand your site and evaluate it as a relevant result when performing a specific search.
How do you find the right keywords for your website?
Make a list of all the available keywords to discover the most relevant ones. and word combinations that potential visitors or customers might use when finding you online. When choosing SEO queries, be guided not by how you describe your business but by what people need when they type something into the search bar. For example, even if you call yourself a “garden designer,” potential clients are more likely to look for a “landscape designer.”
How to Optimize Text for SEO? What is quality content?
Once you’ve figured out your keywords, it’s time to place them – in page titles, in URLs, in content, in image descriptions, and always in blog posts.
To assess the quality of the text, search engines use certain criteria. To get high rankings, your content must be:
- Valuable, i.e., informative and useful for readers
- Unique, i.e., this information is not available anywhere else
- Fresh, i.e., should be updated regularly
Typically, blogging is a great way to “feed” your site’s content with keywords to make it useful, unique, and regularly updated.
Do images have an SEO impact?
And how. SEO optimization of images will help Google recognize them more easily and affect the site’s indexing. First of all, add alt text to all images on your site. Google and other search services can not “see” the images and people, so be sure to add the placeholder text. So the search engines will understand what is depicted in the photographs, illustrations and other graphic elements. Remember that the alt text must also be unique and accompany each photo.
It is important to ensure that the images on your site load quickly while maintaining high quality.
How does user experience compare to SEO?
What matters to Google is how users see and perceive your content and their experience from using it. This is one of the most important variables in determining a website’s rating.
The amount of time a user spends on a website, the number of pages he views, and the bounce rate are factors that determine the user experience (closing the page immediately after the transition). This is why it’s critical that the site not only appears good on the outside but also functions well and is simple to use.
How many keywords should you add to each blog post?
When you start blogging, adding keywords to your content will help you reach more niche audiences through search results. The basic rule here, as elsewhere, is to find a balance. Ideally, keywords should appear at least once in the title, in the first paragraph of the text, and then 2-3 times in the rest of the article. Naturally, when your article is devoted to a specific topic, keywords appear in the text by themselves, and no special effort on your part is required here. However, if you feel too many repetitions, don’t be afraid to use synonyms. Search services are beginning to understand such word relationships among themselves better, so now there is no longer a need to be limited to strictly selected keywords.
Is there an ideal article length?
While there is no technical evidence for this, many studies show that content is “large format,” ie. Long text with lots of detail in search results always wins. This, of course, is not a general rule that must be followed. First of all, you should consider the standards of your industry and the specifics of your target audience. In addition, the length of the article is not the only parameter that matters. The key factors that will determine a site’s ranking are the quality of the content, the availability of valuable illustrations and videos, and readers’ satisfaction and engagement.
How often should you publish blog articles?
Blogging helps a website stay in shape! The more content you publish, the more Google robots will come to you to scout. Of course, you shouldn’t go overboard and publish articles every day. Find a good rhythm for yourself that will be comfortable and easily fit into your workflows. The most basic minimum is once a month, but we recommend publishing articles once a week if you are serious about SEO-website promotion.
Does social media have a role in a website’s SEO optimization?
This has been disputed for a long time, but let’s look at it from the other perspective: the more people who engage with your information, the more likely they are to share it online. This will surely boost website traffic, which is the ultimate purpose. While social media presence is not considered a trustworthy indication for robots, it can indirectly impact SERPs.
Does domain name matter for SEO promotion?
A domain name is what a search engine crawler looks for primarily when it gathers information about a site’s topic. This is why, before choosing a domain name, it is helpful to do your research first and figure out which keywords will be most relevant to your business.
What are meta tags, and how do I use them?
The meta title, the SEO title, and the meta description are the two most important meta tags. When combined with the URL, these arguments generate a piece of code that displays in search results. That is why it is critical to pay attention to these text elements, as search robots must crawl them to understand the site’s content and topic.
Header tags are written on lines H1 through H6. In search engine optimization, so-called headings give the site structure and hierarchy pages. Imagine a newspaper: the main headline is the most important and largest, and the article headlines are smaller and slightly less important. So it is here: the H1 tag is used for the largest, major heading, H2 – for the heading below, etc.
Adding title tags makes the content more readable for site visitors and Google robots, which automatically improves the site’s SEO.
What does redirect mean?
A 301 redirect is used to reverse all traffic flow and direct it from one page to another. In simple terms, it tells search engines like Google that the URL (network address) of a page has changed and points to a new page. This helps the new page maintain the same search power as the previous page and avoids duplicate content situations that Google hates.
How long does it take to appear in search results?
Please be patient. It usually takes some time for search engines to start showing site pages in search results, especially if the site is new and hasn’t been promoted before. We cannot name a specific time as it depends on many factors, such as the industry’s competitiveness, the availability of the correct keywords, the quality and freshness of the published content, and the level of website optimization. Remember that a site’s high ranking in search engines is often a matter of more than one day. It would be best to give Google robots time to process the changes you made. In addition, SEO is more like a marathon than a hundred meters in the language of athletic performance. It’s an ongoing process, which means you can (and should) regularly add new, high-quality, and original content to your site to climb even higher in search results.
How can organic traffic be measured?
The best way to do this is to use Google Analytics and Google Search Console. They give a detailed understanding of how well a site is performing online.
1. Go to the Google Search Console web service, then to the ” search traffic” section and click ” Search” – here, you will find the queries and pages that provide you with most of the clicks and conversions from Google.
2. Go to Google Analytics, go to ” Data collection,” and click ” Browse” – you will see the volume of organic traffic to your site. Click on it, and you will see a graph. Here you select a specific period, compare it with the previous one, and evaluate the corresponding changes in natural traffic.