For many people, blogging is a hobby and a passion. An opportunity to share knowledge, experience, expertise, and just thoughts with people from all over the world. Companies and brands also run blogs to strengthen their market presence and build customer loyalty. Most often, the information in blogs is original, and then they rank well in search engines. Therefore, it is worth paying attention to strengthening SEO on these sites to get more views and high conversions.
However, blogging without monetizing is time-consuming. For your hobby to turn into a profitable business, we created this guide, where we talked about five proven ways to monetize your blog.
1. Collaborations
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Start collaborating with brands and companies. Find projects that are close in spirit with which you share the same views and philosophy. This is an important step that will ensure easy work and enjoyment of it. The brand benefits from the fact that you, as an opinion leader for your audience, advertise their product or service. This will be a native ad that the public perceives much better.
However, it is important to remember 2 points: be honest and not overdo it. Losing users’ trust is much easier than gaining it, so make extremely objective reviews, mention at the very beginning that this is a promotional post (did we say that honesty and openness are cool?) And do not turn your blog into an advertising feed. All the same, they began to read you not for this.
2. Participate in affiliate programs
And get a commission on every click, purchase, referral, and so on from your blog. Find out which brands and companies are running these programs. You need to register and add links and banners to your site more often than not. Then it’s up to you – the more buyers you bring, the more you earn. Usually, companies do not limit the number of users and customers referred because this is an additional motivation for affiliates to promote their products and services.
3. Create an Online Course or Paid Content
Let’s say you are writing about marketing. Your specialization in SEO promotion. You know everything about search engine algorithms; you are fluent in Yandex metrics and Google analytics and love to share knowledge. With so much expertise, you can, for example, create an SEO course for beginners, collect all the most useful materials in one place and make access paid, take sites for consultation, and much more.
Despite the “banner blindness” of most users, this type of monetization remains popular. To not lose trust with your audience, do not add all the banner ads in a row. It is unlikely that a reader of a blog about plants wants to see ads for online casinos, but ads for a flower shop or flower courses may interest him.
5. Exclusive content
Which you will send to your followers by subscription. The most popular service for such publications as Patreon. Here users can support you with a ruble, and in return, you will send them articles that will not be included in the main open blogging. In addition, you can set patronage levels. For example, initial, with a minimum cost – to receive publications. Medium – publications + mention in the article if it’s a friendly brand. Maximum – publications + writing a separate advertising post about the patron company. There can be a lot of options, think about which one will be suitable.
Read More: Digital Marketing: Answers to Frequently Asked Questions