Since Google bought YouTube 17 years ago, the platform has been catching on worldwide. Today, it is the second most important search engine, and, over time, it has shown us that the content that exists on this platform is very different from that which exists on television. This is of better quality than that of traditional media.
Currently, the number of users on YouTube creates a great opportunity for businesses to find and interact with customers. Studies have shown that users prefer video content to text. That is why, in the following article, we will provide some keys for brands to succeed on this platform.
1. Remember that content is not the same as ads.
Contents
It is important to clarify that YouTube is not just a free platform to post videos. How is it expected to generate results if they don’t have good content?
Every company must take into account the following to attract users:
- You need to research and know what users are looking for. What are their likes, dislikes, etc.? This will allow you to offer quality content.
- It is not recommended for a brand to bombard the platform with advertising. There is a reason why the user runs away from television, and that is because he does not want to see more of this on the Internet. They should not saturate the channels as visual pollution is created.
- If you want a person to know you, create interesting and eye-catching content. At the end of this, you can put a link that redirects to your website so the user can perform some action that benefits the brand if he likes the video.
2. Create your video positioning strategy
It’s not about going up for the sake of going up. A proper video positioning strategy must be implemented to achieve a better position concerning the competition. For this, a company should do the following:
- Perform a previous analysis of keywords. In this way, it is possible to identify the words with which they could find your video and get an idea of the title of this.
- The above can be found on Google AdWords and the same YouTube platform.
- It is important to mention again that to position the video. Its content must be related to the brand’s target.
3. Respond to all comments.
Being a platform in which people interact through comments, subscriptions, likes, dislikes, or shares, brands can communicate with them, and they must do so.
Elements that the company should take into account:
- If you see that your brand’s video has more dislikes than likes or very few views, something is wrong. This scenario should serve to improve or change the strategy that has been implemented.
- If a company efficiently manages its relationship with its customers through YouTube, it will become a powerful brand. If it feels heard by the brand, its connection will be strengthened.
- To promote your channel and content, the company must promote it in other places, such as on its website, blogs, or social media advertising.
4. Generate community
A brand should know that it is entering a community within another community by dabbling on the YouTube platform. In other words, YouTube is a community where videos are posted, and people interact with them; additionally, people or brands can create their accounts within it, generating another community in which they can interact with users who are more similar to them.
Conclusion
With these four basic keys, a company or brand could get the results it is waiting for. You’d know how much to invest in what kind of content to launch, if your strategy is working, and if it isn’t, you’d know what to change. Undoubtedly, YouTube is a platform that could become a fundamental part of obtaining loyal users and would have the desired ROI if used in the right way.
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