Having a community on social networks is one of the most important factors for the success of all companies. For that reason, we have created a list of what a community manager must do to have a digital link with their followers. Remember that you can apply it on different platforms, such as Facebook, Google+, Twitter, and Instagram.
If your brand is on social media, it’s a good idea to have a good relationship with your followers. This is not only because of brand recall but because it is proven that it will bring you, potential customers. Many businesses know, perfectly, all the benefits of having a good relationship with the users who follow them. However, it turns out to be much more difficult than it seems. Therefore, if you are a community manager, this list of tips will help you have a good relationship with your followers.
Tag your followers in the comments.
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Every good community manager knows that they must respond to their followers as quickly as possible. A simple way to seed a digital link with the people interacting with your brand is to target them using their first name. This way, it will give a personal tone to your communication, and you can do it both in comments and in messages. At this point, we consider it important to consider the type of communication your community is used to. That is, we recommend you be careful about falling into trusts that have not been granted.
Keep your followers abreast of what’s going on.
A good way for your followers to relate to your brand is to treat them as your friends and if the company profile works as a personal profile. It is recommended to vary the types of publications, including changes in the company, especially positive ones. So, over time, this will create a feeling of trust in your organization on your followers. We believe it is important to show the more human side of the brand to generate empathy and engagement.
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Engage your followers to create a digital link.
A simple way to improve the digital link with users is to involve them. Doing this is easy. You can achieve it by asking questions and encouraging content creation by them. Something that has worked for many companies has been the integration of contests within their content planning (post-planning), which has increased brand recall significantly. We recommend you establish a very attractive prize that is related to the needs or tastes of your community and field.
Don’t ignore negative comments.
Every brand can have a negative comment. It’s part of being on social media. However, you have to know how to get out of the problem and turn it into something positive in your favor, not to create a bad image. This is why you should never leave a complaint unanswered. If the problem is solved in a good way, then it will be well seen by your followers and potential customers. It is not advisable to have the wall of the company profile closed. It would help if you kept in mind that a well-managed problem can show that your brand is responsible and committed to your community.
Use milestones to communicate how you’ve grown.
Facebook has a milestone feature that allows you to communicate important moments in your brand’s history to your followers. This is especially useful if you are managing the account of a company with many years in the market since it will educate your followers about your story and inspire confidence over time in your sector.
In the case of a new company, it will also help reinforce the brand’s recall. Keep in mind that you should be the first to show the positive things about your company so that your followers can make them known. Also, telling your story will help you show yourself as unique and committed to excelling in your field.
Conclusion on how to create a digital link
All large companies know the importance of having a good digital link with their followers on social networks. For this reason, it is your responsibility, as a good community manager or professional in digital marketing, to ensure that the relationship is positive. So, if you use your brand account as if it were a personal one, your followers will notice your initiative to have a constant dialogue with them.
If you’ve considered working as a digital networking specialist, sign up for a community manager course. You will learn to manage, program, and execute content with a viral trend and sales objective.