How to Create a Headline That Ranks on Google

To position your website, it must have traffic, and for this, you need to have good articles with SEO titles. So, we wonder how to create a headline that ranks on Google. Therefore, this article will teach you everything you should consider to achieve it. Consequently, you can have relevant articles that will generate visits and increase traffic. Also, if a good strategy is followed, it would lead to an increase in sales.

Steps to create an SEO title that is positioned in Google

We give you a series of considerations that you must follow when generating the content, and you are looking for it to position itself in Google through an efficient SEO title.

Step 1: Define the Goal:

The first thing to consider when looking for an SEO title is to identify the objective of the website because that’s where the entire content strategy comes from. This point is difficult since it always falls into the category of prioritizing the product’s sale, and that is not always the right strategy. Therefore, we recommend that you focus on the benefits of these products and services. Try to inform and become a specialist in the category you want to lead.

Step 2: Make a list of search keywords.

The second important thing is to propose a list of keywords or topics to be discussed and then validate the search with tools such as the Search Key Planner, which can give us the number of monthly searches to understand the importance of the article. In the same way, it is important to keep in mind that words must be composed, that is, being formed by more than two words. 

Step 3: Fill the SEO title with keywords

Putting together the headline appears to be a simple task, but the trick is to place the keyword without changing it.

In the same way, it adds a lot when this word is at the beginning of the headline and the first paragraph. In conclusion, you must take this point into account so that when selecting the words, they have a logical and coherent order so that it is not difficult when building the headline. 

Step 4: Considerations for SEO Positioning

The SEO titles and descriptions of web pages that appear in Google search results must be properly optimized.

Always take into account the right size and understanding so that they are attractive enough for users to click on the website link.

To do this, you have to consider that Google always shows the most relevant results to users. Therefore, if the SEO title of your website is not properly optimized and, on the contrary, is shown with cut words, you will have fewer possibilities.

SEO title with a call to action: 

Introducing an SEO title with a call to action is a good strategy to develop engaging content. This type of phrase is characterized by inviting readers to act, inviting them to read our content. However, this phrase should keep a subtlety and not sound so harsh that it seems like an order. The idea is to invite, cause interest, provoke and motivate the reader to enter the article.

In the SEO title, understanding should always prevail. 

A correct SEO title should always be well written and easy to understand. Try to use commonly used words that go directly to the article’s topic. The user expects concise content that does not require many turns, so they are guided by many titles in the search engine results. If these manage to condense the search interest and are also easy to understand, there is a better chance that the reader will click and enter to read the content. On the other hand, if they are ambiguous, they will opt for another title from the extensive results offered by search engines.

Number of Characters for the SEO title

We have seen several changes that Google has been making in its algorithm, and one of them is, precisely, the maximum number of pixels allowed and the cuts of the words in the fragments of the search results. It should be said that it is recommended that the maximum SEO title be 70 characters. Likewise, Google considers the size of the pixels of the titles and applies word shortening.

Also, keep in mind that not all letters take up the same space. Some are wider than others, depending on whether they are uppercase, lowercase, or bold. For example, with the keywords “Digital Marketing” and “Community Manager,” we can see at a glance that they vary in length if we add capital letters or bold.

That is why, before adding the title of your website, you must perform some tests to define it more accurately. This way, you will avoid having your words shortened by Google and end up affecting your SEO Web positioning.

What suits me? Measured in pixels or characters?

The most appropriate thing is to take into account both forms of measurement and analyze the situation well, which will depend a lot on how you use the fragments of the search results in general. Whether you add images, ratings, descriptions, among others, since these probably, decrease the space for the title of your website, to do this, we will give you some guidelines about the exact length that the fragments that appear in the search results on Google (Google SERPs) must have.

Number of Pixels allowed by Google:

Lately, Google has been using 18 pixels with the Arial font type for the titles of web pages. Whereas a few years ago, it was only 16 pixels. But, curiously, it still accepts a maximum of 16 pixels internally. This change is because the text will no longer be truncated at the limits of the words (before or after a word). This way, Google will know that the titles were cut within word limits instead of cutting in the middle of a word.

In that sense, several SEO professionals have taken the time to do a little more research and run some tests to see how we can use it to our advantage. Here’s an example where you’ll see how Google cuts some words in half.

In this other example, and with Google’s latest update, the word is cut right at the limit, giving better visibility to search results and a better user experience.

Undoubtedly, Google’s logic is becoming increasingly complex.

Truncation of pixel points

The SEO titles of the HTML page are processed by Google and are returned in the HTML code with truncated words in the word limits.

Now, the truncation of the words in Google’s SERP will depend a lot on the type of computer, mobile device, or tablet. Therefore, we have 3 categories: desktop, tablets, and mobile. In the case of mobile devices and tablets, it will also depend on whether you use iOS or Android.

Desktop:

Title: 482px

Description: 928px

Mobile Devices:

Title: 550px

Description: 757px

Tablets:

Title: 550px

Description: 1035px

It should be noted that the pixel limits are different for Windows, Linux, and Macs.

For Macs,

Title: 487px

Description: 928px

Mobile:

Title: 552px

Description: 763px

Tablets:

Title: 552px

Description: 1040px

Conclusions about the SEO title

Keep in mind that when optimizing the SEO title and descriptions, there will always be some pixel differences, which means that the pixel limits might not be in the same place that Google often calculates. Also, it is appreciated that Google sometimes plays with its rules lightly and at different times, so some fragments have a pixel with a different cut-off point.

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