Digital marketing is beginning to encompass all businesses. Nowadays, the value of social media advertising is becoming more and more apparent. Many businesses are discovering the benefits of the Inbound Marketing methodology. However, due to increased competition, advertising online has become more expensive. It is now more important to optimize your campaigns and try new things. Following that, we’ll give you eight tips for lowering your network advertising costs.
Define your target audience
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To be successful, your ads must speak directly to the consumer. To achieve this efficiently, you must perfect your understanding of your target audience. Focus on what problems your potential customers are having and how your product or service can fix them. Don’t sell products. Sell profits.
Manage your brand as if it were a person
In modern marketing, communication is bilateral. Formerly, a brand spoke and forced the consumer to listen to it. At present, the consumer must want to listen to you; otherwise, you will not convey your marketing message. For this reason, large digital marketing agencies no longer treat companies as “brands” on social networks but rather personify and humanize them with a brand profile.
Inspire curiosity
Reducing the cost per click of your campaign is summarized by formulating your ads so that the user wants to click on them. One way to achieve this behavior is not to give all the information about your product. It would help if you played with the curiosity of a potential customer so that he wants to read more about your product. It is a good idea not to include prices and use as a title a question that will be answered in your landing about a problem that the consumer has.
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Use images
Social media posts have much greater engagement if images are included. Ads are no exception. Using images will give you a much higher click-through rate. It’s up to you to optimize your advertising campaign with different variations of ads to determine which image works best for your campaign.
Use relevant calls to action
A simple way to improve your return on investment in your social media campaigns is to use calls to action. And if these calls are relevant to your offer, the effect will be even greater. On the other hand, be sure to use these buttons in your ad and on your landing page. There are good practices in calls to action, such as making them a color that stands out using only one in your landing, among others.
Uses conversion pixels
The only way to know which advertising campaigns are working and which are not on social networks is by tracking pixels on your websites. These HTML tags will let you know if the user who came to your website ends up completing the actions that will bring your business closer to its goals. In this way, you can know which campaigns generate the most sales and create more and stop campaigns that make you lose money.
Respond quickly to negative comments
No company is perfect. All are going to have negative feedback at some point. It’s part of being a business. However, what can be controlled is your company’s response to the customer. Use this opportunity to vindicate your mistake, answer quickly, and solve the problem. This way, potential customers will see your efforts and be inspired by how well you handle complaints, which will make them more likely to buy from you.
Be patient and don’t expect immediate results
Running a successful social media campaign is a time-consuming task. The results will not be clear until a long time has passed since they began. If you look for immediate results, you will get frustrated and conclude that marketing does not work. Do not rush and stay firm and constant in your plan. Over time, you will see how your community grows and generate sales with your online efforts.
Conclusion
In the social media environment, brands are becoming more competitive. Faced with the growing number of advertisers, costs have risen, and there is more competition, which means that you must be different to get the consumer’s attention. Therefore, you must follow these good practices if you want to have more successful campaigns, a better return on investment, and cheaper advertising on social networks.
