The key to a successful brand is a well-thought-out strategy and recognizable design. With their help, it is easier for a brand to establish an emotional connection with customers and increase its awareness.
However, how do you ensure that everyone on your team — from the chief designer to the salesperson — understands your branding the same way? For this, a brand book is created – a set of rules describing how the brand looks and behaves. It includes a communication style guide, logo design guidelines, and more.
In the article, we tell you what a beech brand is and give brand books of famous brands as an example.
What is a brand book?
A brand book (also called a guideline or brand book) is an official document that describes the main components. It serves as a universal set of rules for anyone interacting with your brand.
The beech brand helps make the product easier to perceive and distinguish the company from competitors. Using the same design details for different sites will increase brand confidence and get loyal customers.
Brandbook elements
Brand books can be different – from one page to an entire book. One way or another, the brand book should spell out the visible part and philosophy of the brand, both for external and internal use.
The most important thing is brand identity. Here are some of the key elements of a brand book:
- Brand history
- Logo
- Color spectrum
- Typography
- Picture / Photo Guide
- Tone of voice