Even though community managers are increasingly necessary for companies, the consensus remains that they are “the person who is paid to spend all day on Facebook.”
Fortunately, this is changing, and every time the community manager is viewed as a critical piece for the company’s growth because, without someone, someone must manage its perception.
The functions of the community manager are valued today more than ever before. Therefore, we present a list of some of the many professions you must practice being among the best.
1. Be a seller
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In digital marketing, who bears the responsibility of finding potential customers? When you talk to your boss, there is always mention the cost per acquisition, conversion rate, bounce, and many other technical terms that other areas do not understand. Both the sales area and your boss rely on you to generate new customers. This means that, no matter how much you are a professional in digital marketing, and although many do not like to admit it, your effectiveness will always be measured by how much you sell.
2. Skilled communicator
Only you will speak directly with the client, and for that, you have to be an expert in communicating, have impeccable spelling, and have a high level of tolerance. Answering complaints and putting out fires is not an easy task, much less when it is your responsibility that the company’s Facebook page continues to maintain the “respond quickly to queries” button. Your boss always decides how good you are based on metrics like degree of engagement, click-through rate to links from your website, and traffic generated, among others. Also, because of your work, you are the one who best knows the “trolls” or people who want to bother the community manager.
3. Make the community grow
You know perfectly well that it doesn’t make sense to have millions of followers on social media because this won’t necessarily bring more business. However, every healthy community has to grow over time, and as a community manager, you must entertain your followers so that the number of followers grows.
4. Photographic Critique
Taking photographs is not your responsibility; however, it is your responsibility to consider the characteristics of your followers and consumers and the graphic line that your company communicates to select the best photographs to communicate with your followers.
5. Designer
Commonly, the person in charge of your company’s digital communication has to support you with images that you must generate and design to reinforce what you want to communicate. Images are very good at generating interaction with your followers, but they are very trying, so much so that only a logo can take you longer than it should. A good community manager should always use templates to design images quickly and efficiently.
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6. Web developer
As you are in charge of your company’s entire digital face, you will likely be given the responsibility of managing the brand’s website. For this reason, you must know about WordPress and basic programming. You must always have your website updated and make sure that all your conversion codes, tracking pixels, and other cookies are active and working to optimize your advertising campaigns.
7. Editor
Your company has many social networks, and all have to be updated at least once a day. Every good community manager understands that publications cannot be reused from one network to another and must be unique. This means that you have to write a lot to keep your accounts updated. We must add the brand’s content to the blog, as keeping it active with new articles is frequently written by the same community manager. This means that one of your main functions is that you write for your brand, of course, always handling the tone of communication and creative concept that dictates your company.
8. Analista
Receive an analysis of data from all digital media, both free and paid. It is your responsibility to interpret all available data. Data so you can improve your digital marketing strategy. Working with advertising campaigns is a full-time job that involves analyzing and optimizing campaigns. Soledad as it will be possible to optimize the campaign to achieve the best results at the lowest cost per conversion.
9. Planificador
At each final of Campa, a community manager has to sit with his jefes and converse about what he wants to achieve. Following that, it is up to you to analyze and plan the best strategy to achieve your goals. For example, which media to use., time of the campaign, budget, and more information to help you achieve your goal quickly and efficiently.
10. Opinion leader
If you manage your brand account, you have to present it as the best in its segment and as someone who is always aware of new trends so that everyone considers you an opinion leader. In this way, the customer will see you as an innovative company.
11. Eyes of the company
When managing the brand’s social media accounts, there is no one like you to give feedback to the other areas of the company about consumer perception. Your responsibility is to ensure that everything your customers feel and think is communicated to your colleagues to improve your product and always provide better customer service.
12. The best friend of your followers
Your brand’s followers read your content for a reason. You always have to read your posts to build more trust. So, apart from informing, you should also worry about delighting your followers to achieve a closer relationship with them. Something very important is to always focus on solving all the doubts and needs of customers and followers.
Conclusion
A community manager is a very versatile and multifaceted professional. Proof of this is that a single person performs the work of 12 professions. For this reason, it should be considered a fundamental piece for companies.
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